The platform for making climate smart choices
Holistic approach for travel
Our solution aims to go above and beyond state of the art, in comparison with existing sustainability platforms. Not only providing organisations with transparency and visualisation of climate impact aspects, our innovation will be the first holistic instrument that takes a proactive approach in reducing climate impact, by combining actionable insights with the necessary tools for putting this into practise.
Guiding green behaviours
With the COM-B model as a scientific framework, we build and design specific tools which affect the user's decision-making process and achieve a lasting, green behaviour change. Some tools are integrated into the Insight Dashboard, while other actionable tools will be built into the individual modules in order to drive behaviour change at the point-of-sale.
Two elements that, in a range of other sectors, have proven to be successful in driving behavioural change are nudging and gamification. We see big potential in using these elements to encourage users to adopt greener behaviours. Climate goals in particular are well suited to these initiatives, as they can be broken down into measurable goals with a big impact.
We put climate aspects in the front seat
A common denominator for all aspects of our innovation is that climate aspects are allowed the front seat. Also, we raise transparency and visualisation of climate aspects to another level. Through the Insight Dashboard, we provide all employees with real-time data for building an understanding and allowing proper goal setting and follow-up on climate impact over time. Research has shown that lack of knowledge is the leading barrier to making climate-smart choices. Yehegos unique offering will combine actionable insight with tools to encourage green behaviour change. This way we may reduce climate impact even before the emission has occurred.